Big Chicken betting on breakfast in Vegas

Jan. 10, 2023

Big Chicken, a fast casual concept founded by Hall of Famer Shaquille O’Neal, is testing breakfast at its Las restaurant opening in Las Vegas at 9595 W Tropicana Ave., which is also the concept’s first store to house a drive-thru.

“The Big Chicken Experience is getting a whole lot BIGGER,” CEO Josh Halpern said in a company press release. “We’re over the moon to be opening our first ever drive-thru location, and we wanted to make it an even bigger deal by introducing breakfast. We have been hard at work perfecting our new coffee and breakfast offerings, so this new location is a massive deal for us. We’re always looking for new ways to enhance the experience for both guests and franchisees, and look forward to continuing to infuse innovation into our menus.”

Breakfast offerings at the location include the G.O.A.T — toasted brioche with our signature house made scrambled eggs, American cheese, herb mayo and Naked Truth crispy fried chicken — Nashville Hot Burrito, which has Nashville hot spiced crispy chicken, scrambled eggs, pepper jack cheese, tots and avocado, and The Tiger, featuring scrambled eggs on a buttered biscuit topped with cheddar cheese and house made bacon jam.

“Quality has always been our number one priority when creating recipes for Big Chicken,” Matt Silverman, managing partner at Big Chicken, said in the release. “Our new breakfast menu is no different. We spent a lot of time in the kitchen creating the ultimate Big Chicken breakfast. It was important to all of us that we sourced the best quality ingredients and put together recipes that could be produced consistently for your enjoyment. From cage free eggs to our Naked Truth chicken, we went all out.”

In addition to the food items, Big Chicken has teamed up with La Colombe Coffee to serve hot and iced coffees and espresso drinks, including black and white mochas and the vanilla mocha deluxe, made from La Colombe’s small batch roasted beans.

“The introduction of our breakfast menu is an exciting step for Big Chicken, and it continues to feature subtle references to my own personal journey,” O’Neal said in the release. “As we launch new elements of the business, I’m excited that fans will learn more about me, my family and the meals that shaped us.”

The location will add to the 200-plus locations in development nationwide for the brand.